Maruti’s ‘Next Billion’ Strategy – Rural + Electric Market Focus
India’s largest automaker, Maruti Suzuki, is charting a bold new path with its Maruti rural India growth strategy, dubbed the “Next Billion” initiative. This ambitious campaign focuses on expanding its customer base by targeting rural India while simultaneously accelerating its push into electric mobility. With a fresh investment of ₹8.5 billion and a new EV … Read more